Browsing by Author "Rana, Nripendra P."
Now showing items 1-20 of 43
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Adoption of artificial intelligence (AI) based employee experience (EEX) chatbots
Pillai, Rajasshrie; Ghanghorkar, Yamini; Sivathanu, Brijesh; Algharabat, Raed; Rana, Nripendra P. ( Emerald Publishing , 2023 , Article)Purpose: AI-based chatbots are revamping employee communication in organizations. This paper examines the adoption of AI-based employee experience chatbots by employees. Design/methodology/approach: The proposed model is ... -
Advancing sustainable development goals through interdisciplinarity in sustainable tourism research
Nunkoo, Robin; Sharma, Anuj; Rana, Nripendra P.; Dwivedi, Yogesh K.; Sunnassee, Vivek A. ( Taylor & Francis , 2021 , Article)The sustainable development goals (SDGs) address multifaceted problems that lie at the intersection between natural and socio-economic systems. While scholars agree that interdisciplinary research is needed to advance the ... -
Advancing the Understanding of the Role of Responsible AI in the Continued Use of IoMT in Healthcare
Al-Dhaen, Fatema; Hou, Jiachen; Rana, Nripendra P.; Weerakkody, Vishanth ( Springer Nature , 2021 , Article)This paper examines the continuous intention by healthcare professionals to use the Internet of Medical Things (IoMT) in combination with responsible artificial intelligence (AI). Using the theory of Diffusion of Innovation ... -
Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage: The moderating role of technology anxiety
Daniel K., Maduku; Mpinganjira, Mercy; Rana, Nripendra P.; Thusi, Philile; Ledikwe, Aobakwe; Mkhize, Njabulo Happy-boy... more authors ... less authors ( Elsevier , 2022 , Article)Consumers develop a passion for the use of innovations, which is a critical determinant of their success. Research has largely examined drivers of initial acceptance of digital assistants (DAs) and has yet to fully understand ... -
Assessing customers' attitude towards online apparel shopping: A three-way interaction model
Patel, Ashok Kumar; Singh, Anurag; Rana, Nripendra P.; Parayitam, Satyanarayana; Dwivedi, Yogesh K.; Dutot, Vincent... more authors ... less authors ( Elsevier , 2023 , Article)This paper aims to explore the attitude-intention-purchase behavior mechanism for the online purchase of apparel. Using the theory of planned behavior (TPB) as an underpinning theory, the moderating effects of electronic ... -
Assessing Organizational Users’ Intentions and Behavior to AI Integrated CRM Systems: a Meta-UTAUT Approach
Chatterjee, Sheshadri; Rana, Nripendra P.; Khorana, Sangeeta; Mikalef, Patrick; Sharma, Anuj ( Springer Nature , 2021 , Article)This paper tests the meta-analysis based unified theory of acceptance and use of technology (meta-UTAUT) model to predict the behavioral intentions of organizational users and their use behavior to artificial intelligence ... -
Assessing Supply Chain Resilience During the Pandemic Using Network Analysis
Choudhary, Nishat; Ramkumar, M.; Schoenherr, Tobias; Rana, Nripendra P. ( IEEE , 2021 , Article)Disruptions induced by the COVID-19 pandemic have wreaked havoc in supply chain networks. To gain an understanding of the dynamics that had been at play, we construct a real supply chain network (scale-free) based on a ... -
Climate change and COP26: Are digital technologies and information management part of the problem or the solution? An editorial reflection and call to action
Yogesh K., Dwivedi; Hughes, Laurie; Kar, Arpan Kumar; Baabdullah, Abdullah M.; Grover, Purva; Abbas, Roba; Andreini, Daniela; Abumoghli, Iyad; Barlette, Yves; Bunker, Deborah; Chandra Kruse, Leona; Constantiou, Ioanna; Davison, Robert M.; De’, Rahul; Dubey, Rameshwar; Fenby-Taylor, Henry; Gupta, Babita; He, Wu; Kodama, Mitsuru; Mäntymäki, Matti; Metri, Bhimaraya; Michael, Katina; Olaisen, Johan; Panteli, Niki; Pekkola, Samuli; Nishant, Rohit; Raman, Ramakrishnan; Rana, Nripendra P.; Rowe, Frantz; Sarker, Suprateek; Scholtz, Brenda; Sein, Maung; Shah, Jeel Dharmeshkumar; Teo, Thompson S.H.; Tiwari, Manoj Kumar; Vendelø, Morten Thanning; Wade, Michael... more authors ... less authors ( Elsevier , 2021 , Article)The UN COP26 2021 conference on climate change offers the chance for world leaders to take action and make urgent and meaningful commitments to reducing emissions and limit global temperatures to 1.5 °C above pre-industrial ... -
Cognitive computing based ethical principles for improving organisational reputation: A B2B digital marketing perspective
Rajat Kumar, Behera; Bala, Pradip Kumar; Rana, Nripendra P.; Kizgin, Hatice ( Elsevier , 2021 , Article)Cognitive computing is ushering in the fourth industrial revolution through its promises of improved accuracy, scalability and personalisation. Therefore, business-to-business (B2B) organisations are wavering in the decision ... -
Consumer Acceptance and Use of Information Technology: A Meta-Analytic Evaluation of UTAUT2
Tamilmani, Kuttimani; Rana, Nripendra P.; Dwivedi, Yogesh K. ( Springer Nature , 2020 , Article)Despite being regarded as the most comprehensive theory in understanding individual technology adoption – UTAUT2 theory with growing number of citations and impetus beyond IS domain face strong criticism on usage of the ... -
Developing a modified total interpretive structural model (M-TISM) for organizational strategic cybersecurity management
Rishabh, Rajan; Rana, Nripendra P.; Parameswar, Nakul; Dhir, Sanjay; Sushil; Dwivedi, Yogesh K.... more authors ... less authors ( Elsevier , 2021 , Article)Cybersecurity is a serious issue that many organizations face these days. Therefore, cybersecurity management is very important for any organization. Organizations should learn to deal with these cyber threats through ... -
Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands
Fetais, Abdulla H.; Algharabat, Raed S.; Aljafari, Abdullah; Rana, Nripendra P. ( springer link , 2023 , Article)This research aims to investigate the impact of social media marketing activities (SMMa) on brand loyalty directly and through mediating variables community engagement and lovemark. To propose a research model, we used the ... -
Does brand credibility matter? The case of organic food products
Sekhar, Chandra; Krishna, Swati; Kayal, Ghadeer G.; Rana, Nripendra P. ( Emerald Publishing , 2021 , Article)Purpose: This study's main objective is to investigate the influence of brand credibility on the intention to purchase organic food. In addition, this research studies the moderating role of customer ethnocentricity as ... -
The effect of AI-based CRM on organization performance and competitive advantage: An empirical analysis in the B2B context
Sheshadri, Chatterjee; Rana, Nripendra P.; Tamilmani, Kuttimani; Sharma, Anuj ( Elsevier , 2021 , Article)Organizations have cultural-cognitive and regulative as well as normative elements that impact their employees. Organizations, by definition, cannot achieve a pure, stable state and always go through various change processes, ... -
Et-moone and marketing relationship governance: The effect of digital transformation and ICT during the COVID-19 pandemic
Ali Abdallah, Alalwan; Baabdullah, Abdullah M.; Dwivedi, Yogesh K.; Rana, Nripendra P.; Lal, Banita; Raman, Ramakrishnan... more authors ... less authors ( Elsevier , 2021 , Article)This study aims to examine the drivers and impact of et-moone on relational governance within B2B relationships in the Arab Asian region. Building on commitment and trust theory, this study proposes how et-moone could be ... -
Evolution of artificial intelligence research in Technological Forecasting and Social Change: Research topics, trends, and future directions
Dwivedi, Yogesh K.; Sharma, Anuj; Rana, Nripendra P.; Giannakis, Mihalis; Goel, Pooja; Dutot, Vincent... more authors ... less authors ( Elsevier , 2023 , Article)Artificial intelligence (AI) is a set of rapidly expanding disruptive technologies that are radically transforming various aspects related to people, business, society, and the environment. With the proliferation of digital ... -
Examining the effects of enterprise social media on operational and social performance during environmental disruption
Yogesh K, Dwivedi; Shareef, Mahmud A; Akram, Muhammad S; Bhatti, Zeeshan A; Rana, Nripendra P ( Elsevier , 2021 , Article)Building on resource-based, dynamic capabilities and knowledge-based views, we examine how enterprise social media (ESM) usage leads to organisational decision-making effectiveness, and consequently improves organisational ... -
Examining the impact of mobile interactivity on customer engagement in the context of mobile shopping
Alalwan, Ali Abdallah; Algharabat, Raed Salah; Baabdullah, Abdullah Mohammed; Rana, Nripendra P.; Qasem, Zainah; Dwivedi, Yogesh K.... more authors ... less authors ( Emerald , 2020 , Article)Purpose: This study aims to examine the impact of mobile interactivity dimensions (active control, personalization, ubiquitous connectivity, connectedness, responsiveness and synchronicity) on customer engagement. ... -
Exploring the synergy between nano-influencers and sports community: behavior mapping through machine learning
Yadav, Jitendra; Misra, Madhvendra; Rana, Nripendra P.; Singh, Kuldeep ( Emerald Publishing , 2021 , Article)Purpose: The paper aims to explore the influence of cybersecurity on the semantic orientation of the sports consumers. Focusing on both sport and esports, this study finds the social media factors contributing in the ... -
Has Covid-19 accelerated opportunities for digital entrepreneurship? An Indian perspective
Sachin, Modgil; Dwivedi, Yogesh K.; Rana, Nripendra P.; Gupta, Shivam; Kamble, Sachin ( Elsevier , 2021 , Article)Covid-19 has challenged many businesses to orient themselves towards digital solutions for their survival. Due to the rising digital wave during Covid-19, there has been a plethora of opportunities for aspiring entrepreneurs ...