Browsing by Author "Zourrig, Haithem"
Now showing items 1-7 of 7
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Celebrity endorsements: Investigating the interactive effects of internalization, identification and product type on consumers’ attitudes and intentions
(2021 , Article)In line with Kang and Herr's work (2006), this research questions the ELM's contention that celebrity credibility serves foremost as a peripheral element in a persuasive communication context. Nevertheless, in a different ... -
Consumption coping strategies and well-being among refugee consumers
( wiley online library , 2023 , Conference Paper)This paper aims to provide new insight into refugee consumers' adaptation to stress with a particular emphasis on consumption coping strategies and well-being. Drawing on the appraisal-coping theory, this paper proposes a ... -
Dual routes or a one-way to persuasion? The elaboration likelihood model versus the unimodel
(2022 , Article)The Elaboration Likelihood Model (ELM), as a dual-process approach to theorizing attitude formation and persuasion phenomena, has garnered popularity and praise since its inception by Petty and Cacioppo in 1979. Nevertheless, ... -
The Effects of Country-Image and Animosity on Asian Consumers' Responses to Foreign Brands
(2021 , Article)This study investigates the effects of country image and animosity on brand quality evaluation and purchasing intention among Asian consumers. Data was collected from Chinese (n = 540) and South Korean (n = 360) consumers. ... -
The effects of hotels’ environmental sustainability communication strategies on social Media engagement and brand advocacy: The roles of communication characteristics and customers’ personality traits
( SAGE Publications Ltd , 2024 , Article)Prior research has overlooked the significance of two distinct communication strategies used by hotels over social media platforms to foster environmental sustainability (ES), namely informative communication strategy (ICS) ... -
The influence of culture on consumer perceptions of deceptiveness
(2021 , Article)Purpose: This study aims to apply McCornack’s (1992) information manipulation theory to the context of fraud and investigates the effects of culture on perceived deceptiveness. Design/methodology/approach: In total, 400 ... -
Shopping well-being: the role of congruity and shoppers’ characteristics
( emerald insight , 2021 , Article)Purpose: Although shopping well-being has become a focal construct in retail shopping studies, little is known about the key drivers of this construct. This study aims to further discern some of the key antecedents of ...
