Browsing by Author "Koku, Paul Sergius"
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Do Islamic Ethics Influence Consumers’ Reaction to Advertising Messages of Certain Foods? Tracking Consumers’ Reaction Using fMRI Technology
Al-Kwifi, Osama Sam; Koku, Paul Sergius; Abu Farha, Allam K.; Al Halbadi, Salem Mohamed ( Taylor & Francis , 2022 , Article)Ethics have a significant influence on business practices and consumption behavior. This influence is increasing as evidenced in the growing global demand for ethical products, particularly Halal products. We, in this ...