Browsing by Author "Ahmed, Zafar U."
Now showing items 1-7 of 7
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Achieving rapid internationalization of sub-Saharan African firms: Ethiopian Airlines' operations under challenging conditions
Al-Kwifi, Osama Sam; Frankwick, Gary L.; Ahmed, Zafar U. ( Elsevier Inc. , 2019 , Article)Having expanded their global operations, many African firms have begun to appear on the radar screens of multinational players. The distinctive nature of the African continent has directed these firms to follow unconventional ... -
Brand switching of high-technology capital products: How product features dictate the switching decision
Al-Kwifi, Sam; Ahmed, Zafar U.; Yammout, Dina ( Emerald Group Publishing Ltd. , 2014 , Article)Purpose – The purpose of this paper is to investigate the factors that underpin brand switching of medical imaging products by mass-market users. Most of the literature on brand switching is focused on competitive market ... -
Determinants of female entrepreneurship success across Saudi Arabia
Al-Kwifi, Osama Sam; Tien Khoa, Tran; Ongsakul, Viput; Ahmed, Zafar U. ( Taylor & Francis , 2019 , Article)The purpose of this paper is to examine the factors that affect the decision of university female students to start a business in the Kingdom of Saudi Arabia. Most of the existing research focuses on exploring the challenges ... -
Enhancing servitization by international consumer integration: the influence of open innovation and co-creation
Abu Farha, Allam K.; Al-Kwifi, Osama Sam; Sakka, Georgia; Nguyen, Phuong V.; Ahmed, Zafar U. ( Emerald Publishing , 2023 , Article)Purpose: Research demonstrates that servitization can achieve competitive advantages for firms; however, many firms are unable to achieve their target values due to various challenges. This study proposes a new model in ... -
The influence of managerial perceptions on adopting environmental strategies in B2B: An exploratory study from emerging countries
Al-Kwifi, Osama S.; Abu Farha, Allam K.; Obeidat, Shatha; Yildiz, Hélène; Ahmed, Zafar U. (2023 , Article)Environmental concerns are becoming ever more urgent in the agendas of governments, executives, marketing scholars, and other stakeholders around the world. While the academic field has made several calls to understand the ... -
An intellectual journey into the historical evolution of marketing research in brand switching behavior - Past, present and future
Al-Kwifi, Osama Sam; Ahmed, Zafar U. ( Emerald Publishing , 2015 , Article)Purpose - The aim of this paper is to explore the historical development of brands and the development of literature on brand switching to define the antecedents that cause switching behavior among consumers and the impact ... -
Qatar Airways: building a global brand
Fetais, Abdulla Hamad MA; Al-Kwifi, Osama Sam; Ahmed, Zafar U; Tran, Dang Khoa ( Emerald , 2020 , Article)Purpose In 2017, Qatar Airways was recognized as the world's number-one airline by SKYTRAX World Airline Awards. These international awards have been described as “the Oscars of the aviation industry,” reflecting global ...