Browsing by Author "Alserhan, Baker Ahmad"

Now showing items 1-7 of 7

    • Expressing herself through brands: The Arab woman's perspective 

      Alserhan, Baker Ahmad; Halkias, Daphne; Boulanouar, Aisha Wood; Dayan, Mumin; Alserhan, Omar Ahmad ( Emerald Group Holdings Ltd. , 2015 , Article)
      Purpose This paper aims to extend Wallström et al.’s (2010) six-nation study on brand use and notions of self-expression to Arab women in the UAE. Additionally, it extends the scope of investigation to include an extensive ...

    • Measuring luxury brand consumption and female consumers' religiosity in the UAE 

      ALSERHAN, BAKER AHMAD; BATAINEH, MOHAMMAD KHAIR; HALKIAS, DAPHNE; KOMODROMOS, MARCOS ( World Scientific Publishing Co. Pte Ltd , 2014 , Article)
      Luxury brand consumption by female consumers in the rich Arab Gulf states has never been systematically studied, and thus most of our knowledge in this area remains shaped by preconceived notions that are not likely to ...

    • One Arab woman's journey to entrepreneurship: a case study 

      Alserhan, Baker Ahmad; Halkias, Daphne ( Inderscience , 2013 , Article)
      The United Arab Emirates (UAE) is pegged as a highly opportunistic market. The region's unique demographics include a native population that is in the minority and high numbers of women involved in entrepreneurial activities. ...

    • The relationship between religiosity and consumer behaviour among Arab, Turkish, and Indonesian students: testing an 8th century A.D. measure of Islamic religiosity 

      Terzi, Hasan; Alserhan, Baker Ahmad; Altunişik, Remzi ( Inderscience , 2016 , Article)
      This study was motivated by the inability to compare the results of the various measurements of Muslim consumers' religiosity. The measurement scales used therein lacked uniformity and their outcomes could not be compared. ...

    • The effect of religiosity and demographic variables on Arab women consumers' self-expression through luxury brands: a mixed methods study 

      Alserhan, Baker Ahmad; Halkias, Daphne; Boulanouar, Aisha Wood; Komodromos, Marcos; Ayed, Tahar Lazhar; ... more authors ( Inderscience Publishers , 2022 , Article)
      This mixed methods study focuses on one category of luxury female consumer products and investigates its relationship with Muslim consumer religiosity and other demographic variables to provide greater understanding of the ...

    • The principles of Islamic marketing 

      Alserhan, Baker Ahmad ( Taylor and Francis Inc. , 2016 , Book)
      The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and ...

    • Theories of Islamic marketing 

      Alserhan, Baker Ahmad; Althawadi, Othman Mohammed; Boulanouar, Aisha Wood ( Inderscience , 2016 , Article)
      In this paper the authors attempt to present a list of theories from the discipline of Islamic marketing. The list is neither complete nor a detailed description of all the attempts toward a theory of Islamic marketing. ...