Browsing by Author "Gelaidan, Hamid Mahmood"
Now showing items 1-4 of 4
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How does consumer pressure affect green innovation of manufacturing SMEs in the presence of green human resource management and green values? A moderated mediation analysis
( Wiley , 2022 , Article)Although consumer pressure has been recognized as an essential driver of green innovation, the question remains as to how consumer pressure could lead to green innovation. Drawing on the stakeholder theory and Supplies-values ... -
Identifying the influence of the Halal logo on Muslim consumers’ attitudes using fMRI technology
( Emerald , 2020 , Article)Purpose: Halal markets are rapidly growing in terms of market size and global coverage; therefore, there is a critical demand to have a deeper understanding of the consumption behavior of Muslim consumers. This study aims ... -
The influence of green manufacturing practices on the corporate sustainable performance of SMEs under the effect of green organizational culture: A moderated mediation analysis
( Elsevier , 2022 , Article)Drawing on the resource-based view (RBV) of the firm and the ecological modernization theory (EMT), the current study examines the mediating effect of green innovation (GI) between green manufacturing practices (GMP) and ... -
The mediation role of brand trust and satisfaction between brand image and loyalty
( Inderscience , 2022 , Article)The purpose of this paper is to empirically investigate the influence of brand images on brand loyalty over brand satisfaction and brand trust in Malaysian automobile brands. A quantitative approach was applied, with surveys ...