تصفح حسب المؤلف "Rajat Kumar, Behera"
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Cognitive computing based ethical principles for improving organisational reputation: A B2B digital marketing perspective
Rajat Kumar, Behera; Bala, Pradip Kumar; Rana, Nripendra P.; Kizgin, Hatice ( Elsevier , 2021 , Article)Cognitive computing is ushering in the fourth industrial revolution through its promises of improved accuracy, scalability and personalisation. Therefore, business-to-business (B2B) organisations are wavering in the decision ... -
Creation of sustainable growth with explainable artificial intelligence: An empirical insight from consumer packaged goods retailers
Rajat Kumar, Behera; Bala, Pradip Kumar; Rana, Nripendra P. ( Elsevier , 2023 , Article)Consumer packaged goods retailers can pivot quickly to find new areas of sustainable growth and enable their businesses to compete effectively. Traditionally, they are losing ground to more agile and technologically focused ... -
Responsible natural language processing: A principlist framework for social benefits
Rajat Kumar, Behera; Bala, Pradip Kumar; Rana, Nripendra P.; Irani, Zahir ( Elsevier , 2022 , Article)Businesses harness the power of natural language processing (NLP) to automate processes and make data-driven decisions. However, NLP raises concerns on a number of fronts due to its potential for disruption, which can be ...