Browsing by Author "Sobh, Rana"
Now showing items 1-14 of 14
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Approaching what we hope for and avoiding what we fear: A study of women's concern with visible signs of skin aging
( SAGE , 2011 , Article)This paper proposes to examine how priming approach and avoidance goal orientations moderates consumer goal-directed preferences for products and services. These effects are studied in the context of women's concern with ... -
A Comparative Analysis of Arab and U.S. Cultural Values on the Web
( Taylor & Francis , 2015 , Article)ABSTRACT: This study aims to explore the depiction of cultural values on global websites. There exists a research gap in terms of better understanding cross-cultural differences in web communications between the Arab and ... -
Constraints and Facilitators of Sport Participation in Qatar: Perceptions of Ooredoo Marathon Participants
( Cognizant Communication Corporation , 2021 , Article)The Qatari government has increasingly supported education of Qatar residents on the importance of physical activity, along with developing and improving sport infrastructure, and bidding for and hosting a collection of ... -
Consumers’ digital self-extension and pro-brand social media engagement – the role of culture
( Emerald Publishing , 2023 , Article)Purpose: Digital self-expression, recently one of the most important research themes, is currently under-researched. In this context, this study aims to propose a parsimonious research model of self-extension tendency, its ... -
Crescent marketing, Muslim geographies and brand Islam: Reflections from the JIMA Senior Advisory Board
( Emerald Publishing , 2013 , Article)Purpose: The purpose of this paper is to bring together the thoughts and opinions of key members of the Journal of Islamic Marketing's (JIMA) Editorial Team, regarding the recently branded phenomenon of Islamic marketing ... -
Domains of privacy and hospitality in Arab Gulf homes
( Emerald Publishing , 2011 , Article)Purpose: The purpose of this paper is to report findings of an ethnographic study of homes in the Arab Gulf country of Qatar. The authors' analysis and contribution focuses on resolving the tension between privacy and ... -
An exploration into the religious and symbolic meanings of gendered spaces in an Arab gulf home
(2011 , Conference Paper)Houses are rich symbols representative of culture, self and identity (Marcus 1995). The current research provides a comparative perspective on Arab-Islamic (Qatari) and Western values as encoded in the home and use of ... -
Feedback information and consumer motivation: The moderating role of positive and negative reference values in self-regulation
( Emerald Publishing , 2011 , Article)Purpose: Marketers spend considerable resources to motivate people to consume their products and services as a means of goal attainment. Why people change their consumption behaviour is based largely on these goals; many ... -
Gender and privacy in Arab Gulf states: implications for consumption and marketing
( Edward Elgar Publishing Ltd. , 2011 , Book chapter)N/A -
Islamic Arab hospitality and multiculturalism
( SAGE , 2013 , Article)This ethnographic study in Qatar and United Arab Emirates addresses a particular Islamic consumptionscape as well as a related commodified practice: that of Arab hospitality. This much vaunted Arab virtue is examined in ... -
Modest seductiveness: Reconciling modesty and vanity by reverse assimilation and double resistance
( Wiley-Blackwell , 2012 , Article)We study conflicting notions of modesty and vanity in the Arab Gulf region by focusing on contemporary female adornment practices and the tensions underlying them. The standard of modest traditional dress that women are ... -
Privacy and gendered spaces in Arab Gulf homes
( Taylor & Francis , 2015 , Article)We report the findings of a qualitative study of Qatari homes in the Arab Gulf. We identify the significance of privacy and gender segregation as anchors for identity, both national and religious. Maintaining these anchors ... -
Social media user-influencer congruity: An analysis of social media platforms parasocial relationships
( IGI Global Publishing , 2022 , Article)This paper explores and inspects the effect of user-influencer congruence on social media platforms para-social relationships and consumer brand engagement (COBRA). In addition, the paper inspects the influence of para-social ... -
Well-Being and Running Events in Qatar: The Ooredoo Doha Marathon
( Cognizant Communication Corporation , 2022 , Article)Research into participatory sport event experiences and well-being outcomes has increased; however, much of this work explores Western contexts. The purpose of the current research is to examine the well-being outcomes ...
