Browsing by Author "Behera, Rajat Kumar"

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Reaching new heights: investigating adoption factors shaping the moon landing of metaverse tourism

Behera, Rajat Kumar; Bala, Pradip Kumar; Rana, Nripendra P. ( Springer Nature , 2023 , Article)
With the advancement of technology, the metaverse, as the future of the Internet, has gained popularity. As a result, numerous opportunities have been created, and the tourism industry is eager to take advantage of them. ...
A Techno-Business Platform to Improve Customer Experience Following the Brand Crisis Recovery: A B2B Perspective

Behera, Rajat Kumar; Bala, Pradip Kumar; Rana, Nripendra P.; Kizgin, Hatice ( Springer Nature , 2022 , Article)
A platform is a business model that allows business-to-business (B2B) participants to connect, interacts, create and exchange value. B2B exploits social media for brand building and branding is vulnerable to attacks, which ...
Transforming customer engagement with artificial intelligence E-marketing: an E-retailer perspective in the era of retail 4.0

Behera, Rajat Kumar; Bala, Pradip Kumar; Rana, Nripendra P.; Algharabat, Raed Salah; Kumar, Kumod ( Emerald Publishing , 2024 , Article)
Purpose: With the advancement of digital transformation, it is important for e-retailers to use artificial intelligence (AI) for customer engagement (CE), as CE enables e-retail brands to succeed. Essentially, AI e-marketing ...