Browsing by Author "Mabkhot, Hashed Ahmad"
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The mediation role of brand trust and satisfaction between brand image and loyalty
Gelaidan, Hamid Mahmood; Mabkhot, Hashed Ahmad; Al-Kwifi, Osama S. ( Inderscience , 2022 , Article)The purpose of this paper is to empirically investigate the influence of brand images on brand loyalty over brand satisfaction and brand trust in Malaysian automobile brands. A quantitative approach was applied, with surveys ...