Browsing by Author "Alnawas I."
Now showing items 1-3 of 3
-
A new integrated model to explore factors that influence adoption of mobile learning in higher education: An empirical investigation
Aburub F.; Alnawas I. ( Springer New York LLC , 2019 , Article)The aim of this paper is to test the combined effect of the key components of the Technology Acceptance Model (TAM) and those of the Usage and Gratification Approach (U&G) on intention to adopt mobile learning in higher ... -
Examining the key dimensions of customer experience quality in the hotel industry
Alnawas I.; Hemsley-Brown J. ( Routledge , 2019 , Article)Prior research examining the concept of customer experience quality (CEQ) is inconclusive and incoherent regarding the number and the nature of experiences in the context of the hotel industry. Some studies conceptualise ... -
Market orientation and hotel performance: investigating the role of high-order marketing capabilities
Alnawas I.; Hemsley-Brown J. ( Emerald Group Publishing Ltd. , 2019 , Article)Purpose: Using the resource-based view (RBV), the purpose of this paper is to examine the potential mediation effect of customer relationship management capability, branding capability and service innovation capability on ...