Browsing by Author "Anwar, Tehreem"
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Frugal entrepreneurship: A way to seize business opportunities for low-income customers
Shahid, Muhammad Shehryar; Hossain, Mokter; Karami, Masoud; Anwar, Tehreem ( Springer Nature , 2023 , Article)Frugal innovation (FI) is a recently emerged phenomenon that is increasingly gaining importance to serve a set of customers in developing countries. Frugal entrepreneurship (FE) based on frugal innovations is emerging from ...