تصفح حسب المؤلف "Jain, Varsha"

السجلات المعروضة 1 -- 2 من 2

    • Metaverse in marketing and logistics: the state of the art and the path forward 

      Tan, Garry Wei Han; Aw, Eugene Cheng Xi; Cham, Tat Huei; Ooi, Keng Boon; Dwivedi, Yogesh K.; ... more authors ( Emerald Publishing , 2023 , Article)
      Purpose: Ever since its emergence, the metaverse has presented opportunities and disruptions to every stakeholder, including individual users and organizations. This article aims to offer valuable perspectives on six ...

    • Metaverse marketing: How the metaverse will shape the future of consumer research and practice 

      Dwivedi, Yogesh K.; Hughes, Laurie; Wang, Yichuan; Alalwan, Ali A.; Ahn, Sun J.; ... more authors ( Wiley-Blackwell , 2022 , Article)
      The initial hype and fanfare from the Meta Platforms view of how the metaverse could be brought to life has evolved into an ongoing discussion of not only the metaverse's impact on users and organizations but also the ...