Browsing by Author "Sharif K."
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Domains of Living and key demographics: Their impact on luxury consumption behavior of affluent Qataris
Sharif K.; Kassim N.; Faisal M.N. ( Emerald Group Publishing Ltd. , 2019 , Article)Purpose: The purpose of this paper is to investigate the impact of key demographics (i.e. gender, age, education and income) on the rich Muslim consumers Domains of Living (DoL). DoL were broken down into being, belonging ... -
Fashion model profiles: the intersection of self, ideal and preferred
Sharif K.; Raza S.A.; Das A. ( Emerald Group Publishing Ltd. , 2018 , Article)Purpose: The purpose of this paper is to understand how young female fashion consumers assessed the facial attractiveness of an advertising model. The study focused on the consumers exposed to both local and foreign fashion ... -
Transformational leadership behaviours of women in a socially dynamic environment
Sharif K. ( Emerald Group Publishing Ltd. , 2019 , Article)Purpose: This paper aims to provide insights into the female transformational leadership behaviours within a socially dynamic environment. Research was conducted in the State of Qatar, a country that is going through a ...