Browsing by Author "Saqib N.U."
Now showing items 1-2 of 2
-
The reversing influence of involvement on the framing effect: The role of emotions and negativity
Saqib, N. U. ( John Wiley & Sons, Ltd. , 2014 , Article)The Asian disease problem (ADP), as a demonstration of the framing effect, revealed a preference reversal between options perceived as risky and those perceived as certain. This research identifies individuals' involvement ... -
Scale heterogeneity in discrete choice experiment: An application of generalized mixed logit model in air travel choice
Hossain I.; Saqib N.U.; Haq M.M. ( Elsevier B.V. , 2018 , Article)This study explores to what extent scale heterogeneity (i.e., varying standard deviation of the errors across consumers) is important in air travel choice using data from a stated preference discrete choice experiment. We ...