تصفح حسب المؤلف "Khan, Mohammed Naved"
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Demystifying the green purchasing behavior of young consumers: Moderating role of green skepticism
Uddin, S. M.Fatah; Khan, Mohammed Naved; Faisal, Mohd Nishat; Kirmani, Mohd Danish ( Taylor and Francis Ltd. , 2023 , Article)Environmental protection is increasingly a concern, but false claims by companies have raised green skepticism among consumers. Young consumers constitute a significant group for consumption in an economy like India. While ...