Browsing by Author "Garg, Aashish"

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    • I won't touch money because it is dirty: examining customer's loyalty toward M-payment 

      Goel, Pooja; Garg, Aashish; Sharma, Anuj; Rana, Nripendra P. ( Emerald Publishing , 2021 , Article)
      Purpose: Several industries including banking are booming because of COVID-19. However, it is still unknown whether this growth is momentary or permanent in nature. Hence, this study aims to identify the role of health-related ...

    • Impact of Sensory Perceptions on the Urge to Buy Impulsively 

      Goel, Pooja; Garg, Aashish; Sharma, Anuj; Rana, Nripendra P. ( Taylor & Francis , 2023 , Article)
      E-commerce retailers use augmented reality (AR) based apps for product presentations. This study investigates the influence of sensory perceptions in an urge to buy impulsively (UBI). This study further examines the mediating ...