Browsing by Author "Qasem, Zainah"
Now showing items 1-2 of 2
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Examining the impact of mobile interactivity on customer engagement in the context of mobile shopping
Alalwan, Ali Abdallah; Algharabat, Raed Salah; Baabdullah, Abdullah Mohammed; Rana, Nripendra P.; Qasem, Zainah; Dwivedi, Yogesh K.... more authors ... less authors ( Emerald , 2020 , Article)Purpose: This study aims to examine the impact of mobile interactivity dimensions (active control, personalization, ubiquitous connectivity, connectedness, responsiveness and synchronicity) on customer engagement. ... -
Materialism Effect on Apparel Collaborative Consumption Platform Usage: A Research Proposal
Qasem, Zainah; Algharabat, Raed; Alalwan, Ali Abdallah; Hajawi, Doa’a ( Springer , 2020 , Book chapter)Collaborative consumption (CC) has become a buzzword during the past few years. In fashion and apparel industry context, CC accentuates product usage rather than ownership, through sharing usage of underutilized or unwanted ...