Browsing by Author "Wilson, Jonathan A.J."

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    • Crescent marketing, Muslim geographies and brand Islam: Reflections from the JIMA Senior Advisory Board 

      Wilson, Jonathan A.J.; Belk, Russell W.; Bamossy, Gary J.; Sandikci, Özlem; Kartajaya, Hermawan; ... more authors ( Emerald Publishing , 2013 , Article)
      Purpose: The purpose of this paper is to bring together the thoughts and opinions of key members of the Journal of Islamic Marketing's (JIMA) Editorial Team, regarding the recently branded phenomenon of Islamic marketing ...

    • Islamic Arab hospitality and multiculturalism 

      Sobh, Rana; Belk, Russell W.; Wilson, Jonathan A.J. ( SAGE , 2013 , Article)
      This ethnographic study in Qatar and United Arab Emirates addresses a particular Islamic consumptionscape as well as a related commodified practice: that of Arab hospitality. This much vaunted Arab virtue is examined in ...