Browsing by Author "Sandikci, Özlem"

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Crescent marketing, Muslim geographies and brand Islam: Reflections from the JIMA Senior Advisory Board

Wilson, Jonathan A.J.; Belk, Russell W.; Bamossy, Gary J.; Sandikci, Özlem; Kartajaya, Hermawan; ... more authors ( Emerald Publishing , 2013 , Article)
Purpose: The purpose of this paper is to bring together the thoughts and opinions of key members of the Journal of Islamic Marketing's (JIMA) Editorial Team, regarding the recently branded phenomenon of Islamic marketing ...