تصفح حسب المؤلف "Kumar, Kumod"
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Transforming customer engagement with artificial intelligence E-marketing: an E-retailer perspective in the era of retail 4.0
Behera, Rajat Kumar; Bala, Pradip Kumar; Rana, Nripendra P.; Algharabat, Raed Salah; Kumar, Kumod ( Emerald Publishing , 2024 , Article)Purpose: With the advancement of digital transformation, it is important for e-retailers to use artificial intelligence (AI) for customer engagement (CE), as CE enables e-retail brands to succeed. Essentially, AI e-marketing ...