Browsing by Author "Alalwan, Ali Abdallah"
Now showing items 1-13 of 13
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Artificial intelligence-based public healthcare systems: G2G knowledge-based exchange to enhance the decision-making process
( Elsevier , 2021 , Article)With the rapid evolution of data over the last few years, many new technologies have arisen with artificial intelligent (AI) technologies at the top. Artificial intelligence (AI), with its infinite power, holds the potential ... -
Examining the impact of mobile interactivity on customer engagement in the context of mobile shopping
( Emerald , 2020 , Article)Purpose: This study aims to examine the impact of mobile interactivity dimensions (active control, personalization, ubiquitous connectivity, connectedness, responsiveness and synchronicity) on customer engagement. ... -
How Consumers’ Consciousness Moderates the Corporate Social Responsibility Effect on Apparel Industry Brand Image
( Multidisciplinary Digital Publishing Institute (MDPI) , 2023 , Article)This research aims to investigate the moderating role of customer consciousness in the correlation between CSR and the brand image of the Jordanian apparel industry. The study employs a cross-sectional quantitative method. ... -
An integrated model for using social media applications in non-profit organizations
( Elsevier , 2021 , Article)The growing social media use worldwide has encouraged researchers to research on how and why it is adopted. However, the majority of studies have focused on the individual rather than the organizational level. There is ... -
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
( Elsevier , 2020 , Article)The current research is concerned with identifying and testing the role of three main predictors: consumer involvement, consumer participation, and self-expressive brand on the customer brand engagement (CBE). The customer ... -
Metaverse in marketing and logistics: the state of the art and the path forward
( Emerald Publishing , 2023 , Article)Purpose: Ever since its emergence, the metaverse has presented opportunities and disruptions to every stakeholder, including individual users and organizations. This article aims to offer valuable perspectives on six ... -
Narcissism, interactivity, community, and online revenge behavior: The moderating role of social presence among Jordanian consumers
( Elsevier , 2019 , Article)This study tests the effect of personal and online characteristics on consumers' desire for revenge and their online revenge intentions. In light of the interactivity and community of social media platforms, it examines ... -
SMEs and artificial intelligence (AI): Antecedents and consequences of AI-based B2B practices
( Elsevier , 2021 , Article)Development of small and medium enterprises (SMEs) is a key approach to achieving economic growth in the Middle East and successful adoption of technology is vital for SMEs' success and continuity. Artificial intelligence ... -
SMEs entrepreneurial finance-based digital transformation: towards innovative entrepreneurial finance and entrepreneurial performance
( Taylor & Francis , 2023 , Article)The antecedents and determinants of entrepreneurial capabilities and competencies remain one of the incontestable questions that drive the exploitation and discovery of effective financial and digital opportunities. In the ... -
Toward a conceptual model for examining the role of social media on social customer relationship management (SCRM) system
( Springer , 2018 , Conference)Organizations worldwide are becoming more interested in utilizing social media applications to enhance their marketing capabilities. One of the main fruits of integrating social media applications into the marketing, ... -
Usage of augmented reality (AR) and development of e-learning outcomes: An empirical evaluation of students’ e-learning experience
( Elsevier , 2021 , Article)This study aims to examine students' experience of augmented reality learning applications (AR.LRP). Uses and gratifications theory was proposed as a theoretical foundation of the current study's conceptual model. Four ... -
Usage of augmented reality (AR) and development of e-learning outcomes: An empirical evaluation of students’ e-learning experience
( Elsevier , 2021 , Article)This study aims to examine students' experience of augmented reality learning applications (AR.LRP). Uses and gratifications theory was proposed as a theoretical foundation of the current study's conceptual model. Four ... -
Virtual agents and flow experience: An empirical examination of AI-powered chatbots
( Elsevier , 2022 , Article)The aspects that could shape customers' virtual experiences with chatbot applications are poorly understood. Therefore, this study aims to empirically examine the main factors that shape customers' virtual flow experiences ...
