Browsing by Author "Ooi, Keng Boon"
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The adoption of metaverse in the retail industry and its impact on sustainable competitive advantage: moderating impact of sustainability commitment
( Springer , 2023 , Article)The concept of the metaverse involves creating a fully immersive virtual world that allows users to interact with each other and digital objects in a way that is almost indistinguishable from reality. One of the key areas ... -
How can big data and predictive analytics impact the performance and competitive advantage of the food waste and recycling industry?
( Springer , 2023 , Article)Big data and predictive analytics (BDPA) techniques have been deployed in several areas of research to enhance individuals’ quality of living and business performance. The emergence of big data has made recycling and waste ... -
Metaverse in marketing and logistics: the state of the art and the path forward
( Emerald Publishing , 2023 , Article)Purpose: Ever since its emergence, the metaverse has presented opportunities and disruptions to every stakeholder, including individual users and organizations. This article aims to offer valuable perspectives on six ...
