Browsing by Author "Kizgin, Hatice"
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Cognitive computing based ethical principles for improving organisational reputation: A B2B digital marketing perspective
Rajat Kumar, Behera; Bala, Pradip Kumar; Rana, Nripendra P.; Kizgin, Hatice ( Elsevier , 2021 , Article)Cognitive computing is ushering in the fourth industrial revolution through its promises of improved accuracy, scalability and personalisation. Therefore, business-to-business (B2B) organisations are wavering in the decision ... -
How AI encourages consumers to share their secrets? The role of anthropomorphism, personalisation, and privacy concerns and avenues for future research
Kronemann, Bianca; Kizgin, Hatice; Rana, Nripendra; K. Dwivedi, Yogesh ( Emerald Publishing , 2023 , Article)Purpose: This paper aims to explore the overall research question “How can artificial intelligence (AI) influence consumer information disclosure?”. It considers how anthropomorphism of AI, personalisation and privacy ... -
A Techno-Business Platform to Improve Customer Experience Following the Brand Crisis Recovery: A B2B Perspective
Behera, Rajat Kumar; Bala, Pradip Kumar; Rana, Nripendra P.; Kizgin, Hatice ( Springer Nature , 2022 , Article)A platform is a business model that allows business-to-business (B2B) participants to connect, interacts, create and exchange value. B2B exploits social media for brand building and branding is vulnerable to attacks, which ...