Browsing by Author "Askoul, Rami"
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Cross-functional integration of marketing and information services in banking: A cross-industry comparison
Askoul, Rami; Khan, Habib Ullah; Madhavi Lalitha, V. V. ( Inderscience Publishers , 2016 , Conference Paper)Marketing managers are experiencing challenges while deploying products in the markets. These include information conversion with seamless flow to business entities, anticipating and planning ahead for uncertainty and ...