Browsing by Author "Singh, Nitish"
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A Comparative Analysis of Arab and U.S. Cultural Values on the Web
Chun, Wootae; Singh, Nitish; Sobh, Rana; Benmamoun, Mamoun ( Taylor & Francis , 2015 , Article)ABSTRACT: This study aims to explore the depiction of cultural values on global websites. There exists a research gap in terms of better understanding cross-cultural differences in web communications between the Arab and ... -
How advertisers can target Arab E-consumers more effectively: A framework for localizing digital advertising and marketing content to Arab E-consumers
Benmamoun,Mamoun; Singh, Nitish; Sobh, Rana ( World Advertising Research Center , 2019 , Article)The growth and emergence of Arab e-commerce has garnered attention from e-commerce giants such as Amazon, but little has been written in the academic advertising literature. The current study enriches the advertising ...