Browsing by Author "Becheur, Imene"
Now showing items 1-5 of 5
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Celebrity endorsements: Investigating the interactive effects of internalization, identification and product type on consumers’ attitudes and intentions
(2021 , Article)In line with Kang and Herr's work (2006), this research questions the ELM's contention that celebrity credibility serves foremost as a peripheral element in a persuasive communication context. Nevertheless, in a different ... -
From Elicitation to Persuasion: Assessing the Structure and Effectiveness of Differential Emotions in Anti-Drunk-Driving Campaigns
( Taylor & Francis , 2017 , Article)In this paper, we test whether the DES III structure of emotions as described by Izard (1977) can be found in self-report data collected in the context of a campaign to deter drunk driving. Indeed, when exposed to a shocking ... -
The influence of culture on consumer perceptions of deceptiveness
(2021 , Article)Purpose: This study aims to apply McCornack’s (1992) information manipulation theory to the context of fraud and investigates the effects of culture on perceived deceptiveness. Design/methodology/approach: In total, 400 ... -
Shopping well-being: the role of congruity and shoppers’ characteristics
( emerald insight , 2021 , Article)Purpose: Although shopping well-being has become a focal construct in retail shopping studies, little is known about the key drivers of this construct. This study aims to further discern some of the key antecedents of ... -
Who hates your brand? An analysis of consumer brand hater typology
( Emerald Publishing , 2024 , Article)Purpose: The purpose of this study is to develop a typology of brand haters, depending on their coping processes to the different stressful consumption situations, and associate these hate profiles with their corresponding ...
