تصفح حسب المؤلف "Benmamoun, Mamoun"
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How advertisers can target Arab E-consumers more effectively: A framework for localizing digital advertising and marketing content to Arab E-consumers
Benmamoun,Mamoun; Singh, Nitish; Sobh, Rana ( World Advertising Research Center , 2019 , Article)The growth and emergence of Arab e-commerce has garnered attention from e-commerce giants such as Amazon, but little has been written in the academic advertising literature. The current study enriches the advertising ...