تصفح حسب الموضوع "U&G approach"
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A new integrated model to explore factors that influence adoption of mobile learning in higher education: An empirical investigation
( Springer New York LLC , 2019 , Article)The aim of this paper is to test the combined effect of the key components of the Technology Acceptance Model (TAM) and those of the Usage and Gratification Approach (U&G) on intention to adopt mobile learning in higher ...