تصفح حسب الموضوع "brand trust"
السجلات المعروضة 1 -- 1 من 1
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The mediation role of brand trust and satisfaction between brand image and loyalty
( Inderscience , 2022 , Article)The purpose of this paper is to empirically investigate the influence of brand images on brand loyalty over brand satisfaction and brand trust in Malaysian automobile brands. A quantitative approach was applied, with surveys ...