تصفح حسب الموضوع "eWOM"
السجلات المعروضة 1 -- 4 من 4
-
I buy green products, do you...?'': The moderating effect of eWOM on green purchase behavior in Malaysian cosmetics industry
( Emerald Group Publishing Ltd. , 2019 , Article)Purpose: In recent years, consumers are moving toward purchasing green cosmetics instead of chemical one. Plenty of cosmetics products are banned globally due to the usage of poisonous substances such as triphenyl phosphate ... -
The mediating role of affective commitment between corporate social responsibility and eWOM in the hospitality industry
( Taylor & Francis , 2020 , Article)Although previous research establishes customer reactions to companies' corporate social responsibility (CSR) actions, little is known about the effect of CSR on customers’ affective commitment and their positive electronic ... -
Mindful consumption of second-hand clothing: the role of eWOM, attitude and consumer engagement
( Emerald , 2020 , Article)Purpose: This study aims to examine the direct and indirect effects of electronic word of mouth (eWOM) on mindful consumption behaviour (MCB) in a sustainable clothing purchase context. In addition, it examines the mediating ... -
The Use of Elaboration Likelihood Model in eWOM Research: Literature Review and Weight-Analysis
( Springer Science and Business Media Deutschland GmbH , 2021 , Conference Paper)With the development of Internet and e-commerce, traditional word of mouth communications have evolved into electronic word of mouth (eWOM) communications, which significantly affect consumers in their decision-making ...