Browsing by Subject "AI-CRM"
Now showing items 1-2 of 2
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Assessing Organizational Users’ Intentions and Behavior to AI Integrated CRM Systems: a Meta-UTAUT Approach
( Springer Nature , 2021 , Article)This paper tests the meta-analysis based unified theory of acceptance and use of technology (meta-UTAUT) model to predict the behavioral intentions of organizational users and their use behavior to artificial intelligence ... -
The effect of AI-based CRM on organization performance and competitive advantage: An empirical analysis in the B2B context
( Elsevier , 2021 , Article)Organizations have cultural-cognitive and regulative as well as normative elements that impact their employees. Organizations, by definition, cannot achieve a pure, stable state and always go through various change processes, ...