Browsing by Subject "Brand credibility"

Now showing items 1-2 of 2

    • Does brand credibility matter? The case of organic food products 

      Sekhar, Chandra; Krishna, Swati; Kayal, Ghadeer G.; Rana, Nripendra P. ( Emerald Publishing , 2021 , Article)
      Purpose: This study's main objective is to investigate the influence of brand credibility on the intention to purchase organic food. In addition, this research studies the moderating role of customer ethnocentricity as ...

    • Quality aspects vs consumption values: What affects intention to book hotels in the post-Covid era? 

      Ray, Arghya; Gupta, Siddharth; Rana, Nripendra P. ( Taylor & Francis , 2023 , Article)
      The Covid-19 pandemic had affected the hospitality sector the most due to lockdowns and other government restrictions. As hotels are trying to recover from the losses suffered during the pandemic, hotels can prepare better ...