Browsing by Subject "EWOM"
Now showing items 1-3 of 3
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Assessing customers' attitude towards online apparel shopping: A three-way interaction model
( Elsevier , 2023 , Article)This paper aims to explore the attitude-intention-purchase behavior mechanism for the online purchase of apparel. Using the theory of planned behavior (TPB) as an underpinning theory, the moderating effects of electronic ... -
Motivations To Engage In Different Levels Of eWOM And Their Outcomes: An Application To Instagram Users In Qatar
(2018 , Master Thesis)Electronic word-of-mouth has been a topic of increased interest among marketing researchers. Due to the variety of online settings and variables to consider, the literature on eWOM is largely fragmented with some researchers ... -
Psychological engagement drives brand loyalty: evidence from Malaysian ecotourism destinations
( Emerald , 2020 , Article)Purpose The present study attempts to shed some light on tourists’ destination brand loyalty (DBL) in the Malaysian ecotourism context. More specifically, this study aims to examine the relationships between electronic ...