Browsing by Subject "e-shopping"
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A moderated mediation model for e-impulse buying tendency, customer satisfaction and intention to continue e-shopping
( Elsevier , 2021 , Article)The global COVID-19 outbreak and consequent lockdown pushed consumers to engage in more e-shopping, which could lead to e-impulse purchases (e-IB). The purpose of this study is to investigate the interrelationships between ...