Browsing by Subject "Authenticity"
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How do restaurant atmospherics influence restaurant authenticity? An integrative framework and empirical evidence
( Elsevier Ltd , 2021 , Article)The study proposes an integrative conceptualization to capture the theoretical notion of perceived restaurant authenticity (PRA). It conceptualizes PRA as a multidimensional construct consisting of four dimensions. ... -
Using Social Media Influencers to Promote Qatar as a Tourist Destination
(2020 , Professional Masters Project)The main objective of this study is to understand the qualities of social media influencers, in the travel and tourism industry, which generate trust in the followers, thereby having an impact on the followers’ intention ...