Browsing by Subject "B2B"

Now showing items 1-3 of 3

The effect of AI-based CRM on organization performance and competitive advantage: An empirical analysis in the B2B context

Sheshadri, Chatterjee; Rana, Nripendra P.; Tamilmani, Kuttimani; Sharma, Anuj ( Elsevier , 2021 , Article)
Organizations have cultural-cognitive and regulative as well as normative elements that impact their employees. Organizations, by definition, cannot achieve a pure, stable state and always go through various change processes, ...
SMEs and artificial intelligence (AI): Antecedents and consequences of AI-based B2B practices

Abdullah M., Baabdullah; Alalwan, Ali Abdallah; Slade, Emma Louise; Raman, Ramakrishnan; Khatatneh, Khalaf Fakhri ( Elsevier , 2021 , Article)
Development of small and medium enterprises (SMEs) is a key approach to achieving economic growth in the Middle East and successful adoption of technology is vital for SMEs' success and continuity. Artificial intelligence ...
A Techno-Business Platform to Improve Customer Experience Following the Brand Crisis Recovery: A B2B Perspective

Behera, Rajat Kumar; Bala, Pradip Kumar; Rana, Nripendra P.; Kizgin, Hatice ( Springer Nature , 2022 , Article)
A platform is a business model that allows business-to-business (B2B) participants to connect, interacts, create and exchange value. B2B exploits social media for brand building and branding is vulnerable to attacks, which ...