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المؤلفBadghish, Saeed
تاريخ الإتاحة2018-10-21T06:59:06Z
تاريخ النشر2016-03
اسم المنشورStudies in Business and economic
الاقتباسBadghish, Saeed. The Influence of Income and Education on Saudi Dissatisfied Consumers Behaviour, Studies in Business and economic, (2016), VOL19, NO1, Qatar University, 5-18
الرقم المعياري الدولي للكتاب1818-1228
معرّف المصادر الموحدhttp://hdl.handle.net/10576/11138
الملخصThe purpose of the study is to explore the differences and similarities in post dissatisfaction behaviours between different levels of income and education among Saudi consumers. Currently few articles are available on the postdissatisfaction behaviour in growing markets, such as Arab countries despite the fact that GCC economies like the United Arab Emirates as well as Saudi Arabia are rising rapidly as their shopping background includes Western forms of retail. The sample was drawn from Saudi individuals which encountered a dissatisfying experience within a single type of retail outlet that sells electrical goods. The established survey instrument constructs considered different consumer complaint behaviour variable. Data were analysed using descriptive statistics, t-tests, Anova, and chi square analysis. The research addressed a literature gap and revealed a specific aspect of complaint behaviour which is related to income and educational levels. The quantitative study finds no differences in consumer complaint behaviour in terms of education and income levels of participants, with a single exception in the assessment for chances of success with complaint where lower educated participant is associated with higher complaining disposition.
اللغةen
الناشرQatar University
الموضوعpost-dissatisfaction behaviour
education
income
Saudi Arabia
العنوانThe Influence of Income and Education on Saudi Dissatisfied Consumers Behaviour
النوعArticle
الصفحات5-18
رقم العدد1
رقم المجلد19
dc.accessType Open Access


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عرض بسيط للتسجيلة