Browsing 2010 - Volume 15 - Issue 2 by Subject "Cannibalization"

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Optimal Pricing and order quantity strategies for a firm offering multiple products facing customers cannibalization and random market demand

Al-Zaini, Hamoudeh S.; Raza, Syed A. ( Qatar University , 2010 , Article)
This paper studies a firm’s profitability problem offering its products into different market segments at differentiated prices. In order to improve the firms’ profitability the firm needs to decide the prices and order ...