Browsing 2011 - Volume 16 - Issue 1 by Subject "Innovative Management"

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An Empirical Examination of InterOrganizational Factors Influence on Green Marketing Adoption in Jordanian Industrial Sector

Abu-Elsamen, Amjad A.; Al-Dmour, Hani H. ( Qatar University , 2011 , Article)
The aim of this research is to examine the factors affecting the adoption of green marketing concept among the industrial manufactures in Jordan. Data were collected from 92 industrial manufactures. Hypotheses were tested ...