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AuthorKhan H.U.
AuthorUwemi S.
Available date2020-04-07T11:46:16Z
Publication Date2018
Publication NameInternational Journal of Business Innovation and Research
ResourceScopus
ISSN17510252
URIhttp://dx.doi.org/10.1504/IJBIR.2018.089145
URIhttp://hdl.handle.net/10576/13878
AbstractThe unmet need for technology spread in Nigeria has been purporting efficient planning and implementation of strategies in order to increase the spread of e-commerce. The present study is such a venture to know the extent of the impact of e-commerce strategies that have been implemented in Nigeria to promote e-commerce utilisation. Unlike the previous studies, this study is concerned about the opinion of the e-commerce operators' along with that of customers'. This is a primary data-based study, which collected the opinion of customers as well as operators about the impact of e-commerce strategies on the level of e-commerce utilisation. The study tool questionnaire is designed and sent to 225 customers through Google link and among them 200 questionnaires are completely filled and returned. But the operators are contacted directly for data collection, as they are less in number (ten members). The results revealed interesting outcome of customer and operator collected data and suggested the policy makers to design policies or plans to address the raising needs of the e-commerce customers.
Languageen
PublisherInderscience Enterprises Ltd.
Subjectcashless policy
e-commerce
Nigeria
operators
strategies
TitlePossible impact of e-commerce strategies on the utilisation of e-commerce in Nigeria
TypeConference Paper
Pagination231-246
Issue Number2
Volume Number15


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