Browsing The Annual International Conference of the Gulf Studies Center by Subject "FIFA World Cup"

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    • Nation branding legacies in emerging contexts - from 2010 to 2022 

      Arres, Kamilia Swart; Kutty, Nusarath Mohamed ( Gulf Studies center - College of Arts & Sciences - Qatar University , 2022 , Conference Paper)
      Sport mega-events such as the FIFA World Cup or Olympic Games are receiving increasing attention as their hosting is regarded a strategy to obtain global distinction. They are considered as one of the strategies to attain ...