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المؤلفTruby, Jon
المؤلفBrown, Rafael
تاريخ الإتاحة2021-01-04T07:05:56Z
تاريخ النشر2020-12-01
اسم المنشورInformation and Communications Technology Law
المعرّفhttp://dx.doi.org/10.1080/13600834.2020.1850174
الاقتباسJon Truby & Rafael Brown (2020): Human digital thought clones: the Holy Grail of artificial intelligence for big data, Information & Communications Technology Law, DOI: 10.1080/13600834.2020.1850174
الرقم المعياري الدولي للكتاب13600834
معرّف المصادر الموحدhttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85096910166&origin=inward
معرّف المصادر الموحدhttp://hdl.handle.net/10576/17266
الملخصThis article explores the legal and ethical implications of big data’s pursuit of human ‘digital thought clones’. It identifies various types of digital clones that have been developed and demonstrates how the pursuit of more accurate personalised consumer data for micro-targeting leads to the evolution of digital thought clones. The article explains the business case for digital thought clones and how this is the commercial Holy Grail for profit-seeking big data and advertisers, who have commoditised predictions of digital behaviour data. Given big data’s industrial-scale data mining and relentless commercialisation of all types of human data, this article identifies some types of protections but argues that more jurisdictions urgently need to enact legislation similar to the General Data Protection Regulation in Europe to protect people against unscrupulous and harmful uses of their data and the unauthorised development and use of digital thought clones.
اللغةen
الناشرRoutledge
الموضوعalgorithmic pricing
artificial intelligence
digital clone
Digital thought clone
human digital twins
micro-targeting
العنوانHuman digital thought clones: the Holy Grail of artificial intelligence for big data
النوعArticle
الصفحات1-29
ESSN1469-8404
dc.accessType Open Access


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