Browsing Management & Marketing by Publisher "Routledge"
Now showing items 1-20 of 20
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A Triangulation Study to Assess the Perceived City Image in the Arab Middle East Context: The Case of Al-Ain in the UAE
( Routledge , 2018 , Article)The study of city image has become a subject of increasing interest to researchers and practitioners. However, although many studies have found that success of an area�s tourist development depends crucially on its image, ... -
Blue blood students of occupational dynasties and their university choice: the moderating role of parent-child occupational following
( Routledge , 2023 , Article)This study sheds light on a new category of students in higher education marketing literature-namely, occupational followers. We draw on expectancy-value theory, occupational following theory, and consumer buying behaviour ... -
Emerging dimensions of blockchain application in tourism and hospitality sector: a systematic literature review
( Routledge , 2023 , Article)Owing to its unparalleled transparency and disintermediation characteristics, blockchain technology has a huge potential to transform the tourism and hospitality industry. Airlines and hotel companies are now turning to ... -
Endorser ethnicity impact on advertising effectiveness: effects of the majority vs. minority status of the target audience
( Routledge , 2018 , Article)Previous research has studied several factors influencing advertising responses. However, this body of work has been mainly conducted in contexts where the target audience is a minority with a perceived lower status in the ... -
Examining the impact of Russia-Ukraine conflict and China support on the supply chain of German family-owned SMEs in 2022
( Routledge , 2023 , Article)The geopolitical situation created by Russia and China over Ukraine has made it difficult for businesses in Germany, mostly small and medium-sized enterprises, to manage their logistics and supply chain processes effectively. ... -
Examining the key dimensions of customer experience quality in the hotel industry
( Routledge , 2019 , Article)Prior research examining the concept of customer experience quality (CEQ) is inconclusive and incoherent regarding the number and the nature of experiences in the context of the hotel industry. Some studies conceptualise ... -
Exploring factors influencing US millennial consumers' use of tap-and-go payment technology
( Routledge , 2019 , Article)Although mobile payment (MP) represents a possibility for traditional brick-and-mortar US retailers to enhance the quality of customer service, mobile payment adoption in the US has lagged, with research regarding this ... -
Food waste avoidance behavior: How different are generation Z travelers?
( Routledge , 2023 , Article)This study investigates the relationship between travelers' generativity, prosocial attitudes, consumption values, and food waste avoidance behavior. We develop a theoretical model based on the motivation-opportunity-ability ... -
Impact of Shari’ah on Consumers’ Behavior Toward Sales Promotion Tools: Focus on Egyptian Convenience Products
( Routledge , 2017 , Article)This study measures to what extent compliance with Shari'ah moderates the relationship between different sales promotion tools-namely, price discount, product demonstration and sampling, buy one get one free (bonus pack), ... -
Implementing traceability in Indian food-supply chains: An interpretive structural modeling approach
( Routledge , 2016 , Article)Traceability in food-supply chains is an emerging issue due to increased awareness of consumers about food safety and the nature of food-supply chains that have become globalized. To implement traceability, there is a need ... -
Is the information on green hotel websites aligned with the drivers affecting customers' intention to visit green hotels? A mixed-methods approach
( Routledge , 2023 , Article)Understanding enablers and barriers influencing customers' intention to use green hotels can help managers formulate better online green marketing strategies. However, existing studies fail to capture these aspects. The ... -
Like father like son: the role of similar-education parents in their children's university choice
( Routledge , 2022 , Article)This study draws attention to the role of similarly educated parents in their children's university choice. We conceptualise, develop, and empirically test a model that links university choice with parents' intention to ... -
Localizing to Arabic consumers: Insights from print advertising
( Routledge , 2018 , Article)This study argues that understanding the nature and influence of cultural differences in print advertising is important for an effective international marketing strategy. Previous studies have investigated cross-cultural ... -
Organizational Resources and Performance: The Case of an Oil-Rich Country
( Routledge , 2019 , Article)This study adopts the Resource-Based View (RBV) framework in investigating the relationships between the resources/capabilities of public organizations and their performance in an Arab oil-rich country, i.e. the United ... -
Student co-creation behavior in higher education: the role of satisfaction with the university experience
( Routledge , 2015 , Article)This study explores what constitutes students' satisfaction with university experience and examines the influence of overall satisfaction with the university experience on students' co-creation behavior - namely, participation ... -
The Impact of Services Brand Personality on Consumer Brand Relationship Quality
( Routledge , 2016 , Article)This article investigates service brand personality's role as a driver of brand relationship quality. A research model links brand personality to four indicators of relationship quality: brand credibility, self-congruity, ... -
The influence of green human resource management practices and employee green behavior on business performance in sustainability-focused organizations
( Routledge , 2022 , Article)Drawing on the Ability-Motivation-Opportunity, Corporate Environmentalism, and Value Belief Norm theories, this study proposes a framework that focuses on the consequences of green human resource management practices. We ... -
Typologies of hotel green supply chain management strategy
( Routledge , 2024 , Article)The aim of this paper was to develop typologies of hotel green supply chain management (HGSCM) strategy. The typologies were developed through tracing the practices of nine best-performing hotels from various regions over ... -
What affects the use of green technology in hotels? Assessing hotel management viewpoint using natural language processing based qualitative study
( Routledge , 2023 , Article)Hotels across the globe are trying to adopt green technologies for reducing the negative impact of the hospitality segment on the environment. However, the implementation of green technologies in hotels can be affected by ... -
You are what you communicate: on the relationships among university brand personality, identification, student participation, and citizenship behaviour
( Routledge , 2021 , Article)This article presents an empirical investigation of the effects university brand personality and student-university identification have on student participation and citizenship behaviour in the context of higher education. ...