Browsing Management & Marketing by Subject "Attitudes"
Now showing items 1-2 of 2
-
An extension of consumer environmental behavior research among expatriates
( Emerald Group Publishing Ltd. , 2014 , Article)A wealth of research has explored different configurations of consumer environmental beliefs, attitudes, and values, and their influence on consumer environmental behavior. It is essential that a more comprehensive ... -
Celebrity endorsements: Investigating the interactive effects of internalization, identification and product type on consumers’ attitudes and intentions
(2021 , Article)In line with Kang and Herr's work (2006), this research questions the ELM's contention that celebrity credibility serves foremost as a peripheral element in a persuasive communication context. Nevertheless, in a different ...