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Do different marketing practices pre-suppose different frames of reference? An exploratory study
(
Emerald Group Publishing Ltd.
, 2018 , Article)
Purpose: The role of managerial assumptions in the formulation of organizational strategies has been well recognized by previous studies, yet in marketing literature, the effect of such imperative on marketing practice ...
Matching organizational frame of reference and business strategy with contemporary marketing practices: Evidence from Arab world
(
Emerald Group Publishing Ltd.
, 2016 , Article)
Purpose: The purpose of this paper is to investigate diversity of marketing practices of firms operating in the same environment, by identifying how management perception and business strategy (BS) fits with the choice of ...
The evolution of base of the pyramid approaches and the role of multinational and domestic business ventures: Value-commitment and profit-making perspectives
(
Elsevier Inc.
, 2019 , Article)
Anchored in the current controversy around the role of multinational enterprises (MNEs)in promoting base of the pyramid (BoP)initiatives in developing nations, this paper analyzes the evolution and changes in BoP approaches ...
Deploying partial least squares to investigate the influence of managerial assumptions on corporate social responsibility in the hotel industry
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Emerald Group Publishing Ltd.
, 2018 , Article)
Purpose: This paper aims to investigate the interplay between managerial assumptions and institutional corporate social responsibility, and determines how such fit affects performance. Design/methodology/approach: The ...