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AuthorBriki, Walid
AuthorHue, Olivier
Available date2021-04-15T10:49:01Z
Publication Date2016
Publication NameApplied Cognitive Psychology
ResourceScopus
ISSN8884080
URIhttp://dx.doi.org/10.1002/acp.3206
URIhttp://hdl.handle.net/10576/18238
AbstractThe present study aimed at examining how the colors red, blue, and green were affectively judged through three variables: dominance, arousal, and pleasure. All participants were exposed to red, blue, green, and white (control condition), which were created using the hue–saturation–value color model. Then, participants were invited to rate their perceptions using the self‐assessment manikin. Results showed that (a) red was strongly associated with dominance and arousal; (b) blue was moderately and slightly associated with dominance and arousal, respectively; (c) green was slightly associated with arousal; and (d) blue and green were slightly more pleasurable than red. These results provide initial insights into how people perceive colors through the notions of dominance, arousal, and pleasure. Important practical implications for the use of colors are discussed
Languageen
PublisherJohn Wiley and Sons Ltd
Subjectadult
affect
arousal
Article
association
blue
color
color vision
controlled study
female
green
hemispheric dominance
human
human experiment
male
normal human
pleasure
prediction
priority journal
rating scale
red
self evaluation
visual stimulation
white
young adult
TitleHow Red, Blue, and Green are Affectively Judged
TypeArticle
Pagination301-304
Issue Number2
Volume Number30


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