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Culture and the World Cup: The Case of Qatar
(
Taylor and Francis Group
, 2022 , Book chapter)
The hosting of the World Cup is certainly a monumental achievement by the state of Qatar. Not only it brings the country to more international exposure, and helps it rip the potential economic benefits, but also it offers ...
Nation branding legacies in emerging contexts - from 2010 to 2022
(
Gulf Studies center - College of Arts & Sciences - Qatar University
, 2022 , Conference Paper)
Sport mega-events such as the FIFA World Cup or Olympic Games are receiving increasing attention as their hosting is regarded a strategy to obtain global distinction. They are considered as one of the strategies to attain ...