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Now showing items 31-33 of 33
AN ATTEMPT TO UNDERSTAND THE DRIVERS OF SOCIAL MEDIA COMMUNITY BRAND ENGAGEMENT IN QATAR: THE CASE OF INSTAGRAM
(2024 , Master Thesis)
The present thesis provides crucial insights into the drivers of social media community brand engagement, since these elements exert a noteworthy influence on several other aspects and outcomes, such as purchasing intention, ...
QATAR MEDIATION STRATEGY: AFGHANISTAN AS A CASE STUDY
(2024 , Master Thesis)
Qatar is a small Gulf state located in a critical geopolitical location. It gained its independence in the early 1970s, a time where the Gulf region was going through many incidents such as the Iranian Revolution, the ...
The Effect Of Achievements On Fans Pride, Team Identification And Sense Of Community And Their Effect On Fans Purchase Intentions: A Comparison Study Between Real Madrid Fans In Madrid And Qatar
(2022 , Master Thesis)
Team identification, pride, and sense of community is generally presented in the literature as an important factor that affects the level of fandom for football fans. In this vein, the present study aims to investigate the ...