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AuthorKaplanidou, Kyriaki
AuthorAl-Emadi, Ahmed
AuthorTriantafyllidis, Stavros
AuthorSagas, Michael
AuthorDiop, Abdoulaye
Available date2021-07-01T05:48:07Z
Publication Date2016
Publication NameTourism Review International
ResourceScopus
ISSN1544-2721
URIhttp://dx.doi.org/10.3727/154427216X14724915340125
URIhttp://hdl.handle.net/10576/20904
AbstractThis study examined how awareness levels of hosting the 2022 World Cup in Qatar changed perceptions of Qatar's destination image, country character, and neighboring destinations' images. Data were collected through Amazon Mechanical Turk, an online consumer panel comprised of people residing in the US with an Amazon.com account and willing to participate in the surveys. The results revealed that higher awareness of the 2022 World Cup being hosted in Qatar improved host destination image perceptions, selective regional country perceptions, country character and relevant behaviors to either travel to Qatar for vacation, for interest to travel to attend the event, or to watch the event on TV. Implications involve strategies to create higher awareness for the destination using the mega-sport event platform for promotions.
Languageen
PublisherCognizant Communication Corporation
Subject2022 Qatar
Country character
Destination image
Tourism
World Cup
TitleQatar World Cup 2022: Awareness of the event and its impact on destination and country character perceptions in the US tourism market
TypeArticle
Pagination143-153
Issue Number2-3
Volume Number20


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